In order to comply with the provisions of the Federal Law on Protection of Personal Data Held by Private Parties (hereinafter, the Law), Cafetera de Occidente, SA de CV, (hereinafter CAFETERA), with address for conventional purposes at Santa Mónica No. 100, Col. Centro, Postal Code 44100, in Guadalajara, Jalisco, Mexico, is responsible for collecting your personal data (hereinafter, The Data), the use that is given to them and their protection. .

The Data that you voluntarily provide to CAFETERA will be used by CAFETERA to prepare invoices, identify, locate and contact you; registration in contact database; registration in the database for being a beneficiary of any of the loyalty card programs; offer products or services; communicate new products or services; communicate promotions; address your complaints and clarifications; evaluate the quality of the products or services we provide, as well as any other purpose analogous to those established here, and will be protected by administrative, technical and physical security measures, to prevent damage, loss, alteration, destruction, use, access or improper disclosure. CAFETERA may obtain your information through different sources, including:
1. In a personal way: When you personally go to our cafeterias and provide us with your information directly in our facilities.
2. Direct. When you provide us with your personal data to request any information from our company, either through our website, email or by telephone.
3. Indirect: From any other source that is permitted by law

For the purposes mentioned above, we need to obtain the following personal information: name, address, email, billing information, telephone number, and where appropriate, trade name or brand, product or service offered.

CAFETERA may hire one or more third parties, with whom it has previously entered into contracts with confidentiality and Data protection clauses, as selected service providers to support the activities of promotion and marketing of products and/or services, management and administration of Data collected through direct, personal, indirect, portal, email and phone calls, or by any other means, as well as for verification purposes that the information you provide us is correct and current , so CAFETERA could even transfer the Data to said third party(ies) without a commercial or illicit purpose, but only to comply with the provision of the contracted services. Likewise, CAFETERA may, without commercial purposes, share or transmit the Data with its subsidiaries or affiliates for the same purposes.

In the terms provided in the Law and other applicable provisions, you may exercise the rights of access, rectification, cancellation or opposition to the processing of the Data (hereinafter, The ARCO Rights), submitting your request via email: info@ or in writing addressed to the Personal Data Attention area at the address: Santa Mónica No. 100, Col. Centro, Zip Code 44100, in Guadalajara, Jalisco, Mexico. Said request must contain at least: (a) name and address or other means to communicate the response to your request; (b) the documents that prove your identity or, where appropriate, legal representation; (c) the clear and precise description of the Data with respect to which it is requested to exercise any of the ARCO Rights, (d) the express statement to revoke their consent to the processing of the Data and therefore, so that they are not used; (e) any other element that facilitates the location of personal data. In accordance with the provisions of the Law, you may initiate the ARCO Rights protection procedure before the Federal Institute for Access to Information and Protection of Personal Data (IFAI) within 15 days following the date on which CAFETERA de response to your request or, if after the term indicated by the Law, CAFETERA does not respond to your request. For more information visit

This Privacy Notice and its modifications will be available to you on the Internet page or to the last email you have provided us. We reserve the right to change this Privacy Notice at any time. We reserve the right to make changes or updates to this privacy notice at any time.